Messages to Engage and Inspire
Exploring, learning, creating, sharing—as a writer, I have the opportunity to inform and inspire others while fueling my own innate curiosity.
Whether pursuing my passions of my own accord or working on assignment, I enjoy crafting a product that inspires and informs my audience. Writing is intoxicating, but the research is sublime.
A breeze on my face and a draft on my lips
Since beginning as a freelance writer over twenty years ago, I;ve narrowed my focus to active travel and craft beer.
I began my career with the Richmond Times-Dispatch special supplements and other local and national publications, covering martial arts and asthma, parenting and cooking. I published a book, For Any Young Mother Who Lives in a Shoe. I won an award for my profile of Douglas Wilder, the first African-American governor of Virginia and the second of any U.S state. For over six years, I led the creation of V Magazine for Women, celebrating the strengths and achievements of women.
As a travel writer, I emphasize the active side of travel, such as hiking, biking and kayaking, with frequent forays into adventurous pursuits like parasailing, ziplining, whitewater rafting, indoor sky diving and even Zorb globe riding. I venture out and share the best of my experiences with my readers. My mind is always eager to discover the history, the whys and the wherefores, and the hidden agenda and stories behind what the eye alone sees. I maintain my running during my travels, not just to burn the calories that I readily consume as I sample the local cuisine, beer and wine, but so I can see the sights from a different perspective.
And I've enjoyed the multisensory research that has gone into writing about the exploding craft beer industry.
Most recently, my articles have been published in Pathfinders Travel, Blue Ridge Country, Beer Advocate, Richmond Family, and many other print and online media. I also post on my travel web sites, ActiveWomanTraveler.com and ActiveWomanTraveler.net, and as the Richmond Outdoor Travel Examiner and on Yahoo. I've produced two walking tour travel apps, one on the Civil War in Richmond, VA and one on historic Easton, MD. I'm able to provide photographs as well as copy for many media products.
As a copy writer for businesses, I've had the opportunity to create employee development materials, and brochures and other marketing materials, web sites, medical articles and political pieces and to communicate the philosophy of Objectivism.
Writing for Hire
Ensure Superior Quality for the Words that Reflect Your Business
Consider the words that reflect you and your business. Every day, a client or customer—current or potential—sees copy that communicates who you are. Besides telling others about your products and services, your web site, brochures, press releases, newsletters, books, and other marketing pieces tell all about your quality.
Effective copywriting isn’t simply reactive—it’s head-on proactive, too. Consider the obvious communications that already reflect your business; then ask, “What more can I do to differentiate myself from my competition? How can I better communicate my credentials to my audience?” Our business copywriting services assist with all of your marketing pieces, including web sites, brochures, press releases, and newsletters. Besides communicating with clarity and accuracy, we work to understand your business, to make sure your message is heard.
Books, Articles and Blogs
Books aren’t just for storytellers and celebrities. A book can be a powerful marketing tool, branding you as a qualified subject matter expert. We can help you write the book that points to you as a subject matter expert, through coaching services, ghostwriting, editing, or publishing guidance. You can be free to focus on the content that you know so well, while we attend to grammar, punctuation, spelling, and composition.
In the very same way, you can ensure that your expertise is seen regularly and prominently in carefully written and placed periodicals, both in print and online, to build your brand, your credibility, and even your bottom line. Editors, writers, and the general public all need to know that you have the answers they need. When they have questions, they will know where to go.
Blogs, too, can build your credibility and your brand—if they adequately reflect the quality of your knowledge.
All of these marketing pieces need many key components, including masterful content, useful content, audience targeting, and error-free writing. Professional guidance can help you achieve them all.
Ideally, a press release makes it past the editor’s desk and in front of the readers. However, the more you send (within reason), the better your chances. And in the meantime, with each press release you send, you are reinforcing your status and expertise to the editors who see your subject line and your well-crafted copy.
Your web site is your virtual front office, attracting customers or turning them away. Carefully crafted web copywriting can ensure that their first impressions are positive. If your message is already written, our professional editing services can improve your clarity and accuracy. By using search engine optimization (SEO) strategies, web copy can increase your virtual “drive-by” traffic, too. Location, location, location—finding the best location was never so simple!
Through regular, useful communication with your clients—past, present, and future—you can keep your services and products foremost in their minds; but if your content and quality are poor, your message will have done more harm than good!
Professional Editing Services
Communication Creations Ink will help you make the most of your words.
If you would like to write the material yourself, we can help you polish it to a gleaming shine, through basic proofreading to catch spelling, grammar, punctuation, word usage, and similar errors; or through in-depth copyediting, providing suggestions for refining the clarity and quality of your language and content.
Dressed for Success
You would not show up to an important business meeting with ragged jeans and a torn T-shirt. Give the same care to dressing up your words! You would not decorate your store front or front office with hand-me-downs. Don’t produce rag-tag copy either.
Last Updated (Tuesday, 01 April 2014 12:07)